Gartner Magic Quadrant for Integrated Marketing Management

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Figure 1.Magic Quadrant for Integrated Marketing Management

Integrated marketing management (IMM) represents the marketing strategy, process automation, and technologies required to integrate people, processes, campaigns, channels, resources, and technologies across the marketing ecosystem. Microsoft moved into the Challengers quadrant. Companies seeking a solution that integrates campaign management, marketing resource management, and analytics should review this research.

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