The CRM User Experience in Microsoft Dynamics CRM 2013

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The #1 obstacle to the success of CRM solutions is User Adoption.

Whether or not we design for an emotional reaction, we are going to get one. As a design team, we intentionally design software to create positive emotions, even love, to our customers. – CRM User Experience Mission

Adoption is a challenge that faces all enterprise business software installations. The continued consumerization of the computer and software market leads to higher expectations as new generations of workers enter the workforce and existing employees begin to realize the opportunities presented by software. Taking advantage of these trends, Microsoft Dynamics CRM is building software that business people love to use and help them love their jobs. It’s time for us to stop talking and thinking about the technology and start focusing on the emotion and effects our work has on the end users of Microsoft Dynamics CRM.

 

 

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